For more than a decade, the Ottawa Business Journal has been the national capital's leading source of business news and information. Each week, an audience of 75,000 readers turn to the Ottawa Business Journal for the business news they can't find anywhere else – unique and relevant content is that tailored to business managers, owners, professionals and executives.

In addition to OBJ's weekly newspaper (published each Monday), advertisers benefit from a wide range of marketing channels, such as OttawaBusinessJournal.com (the largest business news website in Ottawa), specialty magazines that target technology, real estate, human resources and tourism and, finally, the city's premier business events – the CEO of the Year Gala, the Forty Under 40 Awards and our monthly mayor's breakfast series held at City Hall which attracts some of Ottawa's top business leaders. The Ottawa Business Journal gives advertisers the power to build their business.

What you need to know

Download PDFs for more info on:

OBJ's Advertising rates and mechanical specifications:

www.ottawabusinessjournal.com/www/obj_rates_and_specs.pdf

Advertising on OBJ's website:

www.ottawabusinessjournal.com/www/obj_web_advertising.pdf

Advertising in OBJ's Marketplace section:

www.ottawabusinessjournal.com/www/obj_marketplace_2008.pdf

Why advertise in the Ottawa Business Journal?

Simple. No other media product in Ottawa — whether it's print, radio or television — delivers the same type of high-quality, focused business audience as the Ottawa Business Journal. If you want to reach a business audience, nothing compares to the Ottawa Business Journal. Over the years, the newspaper has developed a loyal audience that realize the Ottawa Business Journal delivers content they can't find elsewhere.

Who reads the Ottawa Business Journal?

Based on readership research, the Ottawa Business Journal has the city's most influential and affluent audience. A typical reader has the following attributes: male (67 per cent), 26-49 years of age (74 per cent), personal income of greater than $75,000 (48 per cent; also one third earned more than $100,000), university educated, middle managers in a medium-sized company (42 per cent) with more than 10 years in the workforce (70 per cent). Almost 90 per cent of respondents stated that receiving local business news was "quite important" to them. The readership demonstrated the Ottawa Business Journal — more than any other media product in Ottawa — provides advertisers with an opportunity to market their goods and services to an affluent, educated audience that has the authority to make purchasing decisions for their companies.

10 marketing ideas to build your business

Not sure what marketing approach is right for your business? Our marketing specialists can advise you on the best approach. Once they understand your business and budget, they can create a tailor-made marketing program to build your business. Here are some options:

1. Is your company looking to increase its profile and attract prospective customers? A regular display advertisement in OBJ places your product or service in front of the city's business decision-makers. More than any other media source in Ottawa, OBJ can deliver your marketing message to businesspeople who have the budget and authority to make purchasing decisions.

2. Has your company invested time and money to build a website? If so, the best way to promote your online presence is through Internet advertising. OttawaBusinessJournal.com is the largest business website in the city. Each month, more than 750,000 pages are read on OBJ's website by 60,000 unique visitors.

3. Does your company target vertical markets? OBJ has four specialty magazines that can deliver your marketing message to specific audiences. The magazines include the Ottawa Technology Magazine, BOMA Office Space Directory, Ottawa HR and Meeting In The Capital. In addition to these titles, there is the ever popular Book of Lists, which is the most useful and authoritative business directory in the city.

4. Looking to recruit an employee? OBJ has partnered with the largest online job board in Canada – Workopolis.com. With one booking, you can place a newspaper and online advertisement for hundreds of dollars less than daily newspapers.

5. Looking to promote a special event? OttawaBusinessJournal.com can deliver your invitation to 55,000 online readers. An online advertisement can link directly to your registration page, making the process quick and simple for potential attendees.

6. Are you a small business with a limited advertising budget? For less than $125 per week, your business card-sized advertisement can be printed 20,000 times in OBJ's Marketplace section.

7. Do you want to promote your service or product to a live audience? OBJ produces the city's two most distinguished awards programs – CEO of the Year and Forty Under 40 Awards. A tailor-made sponsorship can help you market to these exclusive audiences.

8. Do you need to put your flyer or sales brochure in the hands of prospects? For as little as $100 per thousand, OBJ can insert your pre-printed sales materials inside our weekly newspaper. (Price can vary according to the size and weight of your insert.)

9. Is your company celebrating an anniversary, expansion of the launch of a new product or service? An advertising profile in OBJ can communicate your exciting news. Let OBJ write, photograph and design your advertising profile.

10. Has your company hired a new manager or executive? Share this exciting news with an appointment notice in OBJ. An appointment notice is an extremely effective way to introduce key personal to Ottawa's business community.

Contact Us

For more information on advertising opportunities, call (613) 744-4800 ext. 232 to speak with our marketing and sales director Susan Blain or email objmarketing@transcontinental.ca

Any technical questions can be directed to OBJ's production manager, Patti Moran, by calling (613) 744-4800 ext. 250.