Mitel has stepped up to the plate with a new deal to upgrade the Philadelphia Phillies baseball team's phone ticketing centre.

The Ottawa-based telecommunications firm said it is installing its Customer Interaction Solutions suite and more than 700 Mitel phones for the Phillies, building on its 25-year relationship with the baseball team.

"The Philadelphia Phillies are a historic baseball organization with the potential to win it all this year," said Mitel U.S. president Rick Dell. "We're proud to have been a part of the Phillies organization for the past 25 years and we look forward to helping them fill Citizens Bank Park with fans."

Mitel's solution will route calls to ticketing agents which have been idle the longest, or to a preferred agent, allowing ticketing personnel to send callers in the queue to the agents best qualified to handle their requests, especially during high-volume call times such as the playoffs.

"This demonstrates to us the loyalty of our customers, and the fact that they are very responsive to the migration value proposition we offer," Doug Michaelides, Mitel's vice-president of global marketing, told the OBJ. "We're helping our customers evolve the investments they've made from a legacy system to Internet protocol (IP) communications, and by adding the IP communications capabilities, the Phillies are enjoying some pretty dramatic improvements in the way they serve their customers, with a seamless transition."

Mitel's new solution is an upgrade for its own legacy time-division multiplexing (TDM) digital PBX system that the Phillies are currently using.